Lessons keep coming ...

As it turns out, the lessons never stop in this small business startup environment.  I mean, I’ve known this forever, but it still is a bit surprising when important ones are still served up on a regular basis.  Though, it’s probably just as relevant that I’m open to the lessons being presented, since it would be easy to wave them off as ‘not on point’, ‘irrelevant’, etc…

The most recent one, and this one should come as no surprise since it is so basic, is focus.  For awhile, while I was working hard and getting a lot done by any measure, I had a distraction that was sapping my spark, since it actually was a pretty interesting distraction and I found it compelling on many levels, but in the end, it was just a neatly packaged distraction, a shiny new thing to focus on.

Now that I’ve painfully put that aside, I’ve found an incredible bounty of new business.  I mean, we weren’t starved for new business, but just the time and care it takes to harvest some interesting deals is no small thing, and ‘time’ is a zero sum game - where you spend it one place, you don’t have to spend at another.  There’s also a mindset - staying focused as opposed to diffused. There's also the lesson that 'just because you can doesn't mean you should.'

All this to say that leveraging my long journey of experience- battle-tested and dexterous - in a focused manner has allowed me to book nearly $5m in business in the last 60 days, in neat, original, one-off deals that stray from our typical business model - hybrids of ‘your land our homes’.  But they all are fundamental based on my skill set of industry knowledge, expert land planning skills, and an intuitive sense of challenges and opportunities that really can’t be taught or passed on.

God, the bumbling fumbling circular firing squad no-one minding the shop continues and the extremely minor punchlist effort that would allow me to purchase the Unit 1701 at Reflection, in St Petes. I've said it in recent posts, and I know Catskill Farms is not perfect, but jesus are we amazing compared to many punchout efforts, where the care and attention to get it done without doing harm and in a timely thorough fashion just doesn't even come close to being acceptable, trying the patience of everyone involved and eliminating whatsoever the concept of a soft landing.

The seasons have been a little mixed up here as of late with a very warm Autumn, but lately the wind has been rustling, the temps dropping and won't be long before any respite is past.