Catskills - Sullivan County - Ulster County Real Estate -- Catskill Farms Journal

Really pivoting here - a blog post mostly about our Homes, actually the point of the blog when you get right down to it.  I hit the ground running, post New Years, and the office team punched out a lot of work getting a few houses up on the website, and getting them listed on the SuCo and Ulster MLS’s.  Always a reasonably heavy lift between the house deets, the pics, the floor plans - each needing a bit of fine tuning and tech tweaking.  First text 5am, last email 7pm. I put in 14 hr days like Barkley runs downfield.

 I launched a google ads words campaign, which I haven’t done in years (or at least haven’t done much of it in years). Didn’t really need to recently-we were sold out.  But with a few things to sell, I thought I’d run a campaign and see how it goes.  Besides possibly selling some homes, you get a lot of other information from these campaigns, indirectly, after you sort through a lot of red-herrings and false flags. But, if you’ve been at it long enough, you can tease out some information from the data and traffic.  Such as the volume of traffic to the ads can correlate to the activity in the marketplace, ie people looking for a home. I’ve been saying for a few months I thought this first quarter was going to be busy as the dust settled from the election, bonuses are paid out after a very good year, and inventory remains tight but life keeps going. The fires in LA could provide an additional stimulus to the marketplace over the next 3 months, as bi-coastal businesses bring their employees east. Whether your home burns down or not, the region is fundamentally changed, forever, and not for the better. Asheville, St Petes, LA. LA is a test of the ability of us humans to not change in the face of creeping horror.

I guess interest rates are ticking up, but I’m not sure what that really means to our clients, many who could put down more down payment than they need to, and seem to enjoy the mortgage tax deduction (though I’m not sure if that’s a thing anymore though Trump might be more amendable with Republican pressure - the SALT deduction elimination was really at the time a poke in the eye to blue states) and arbitraging their investment strategies and their mortgage payments.  I’m thinking of offering some owner-financing on one or more of the houses I have for sale, and earn the interest, avoid the lump sum tax hit, etc… I like to do this, but have only successfully done it once or twice.  It’s a nice annuity per se, revenue stream.

So let’s get to it know and talk about the elephant in the room, the houses I design, build and sell.  It’s no wonder I’m such an oddball - I don’t know anyone else in my immediate peer group, family group, or casual friend group who goes out and makes million dollar mistakes and decisions and just chalks it up to ‘good college try’.  I mean, every house I decide to build on a certain plot of land either maximizes my ROI, or it doesn’t.  And you can’t run from the truth. It’s there for you to see everyday.  Everyday I get my ass whipped in one manner or another, and that’s just because that’s the nature of small business, and small business decision-making, and being a speculator who thinks he can gauge the marketplace and add something valuable to it. You get some really right, you some really wrong, you knock it out of the park and you go down swinging.  You get some really great opportunities out of the blue just because you are in the game and those gifts feel earned for all the bad stuff that happens that’s unnecessary.

‍Barn 56 in Olivebridge, listed at $1.150,000 through the Upstate Curious group, is a fine house with 3 beds, 2 full baths, 2 half baths, a killer master suite, a container pool and a two car garage.  We don’t really play a lot in this price range, but the houses we are putting up and the market in the area (Ulster Cty) is incredibly vibrant and seem to be worth it when compared to other sales.

https://www.thecatskillfarms.com/homes/ashokan-acres-olive-ny-ulster-county-real-estate-barn-56

‍Barn 53, a mid-sized barn, with 4 modest bedrooms and 3 full bath sits on a pretty cool piece of land.  We built a little studio the land as well.  It’s a great house on a great piece of land - if I could do it over I’d build a Ranch.  People dig the Ranches.  They dig all the houses but the Ranches are crowd-pleasers. $849k

https://www.thecatskillfarms.com/homes/ashokan-acres-olive-ny-ulster-county-real-estate-barn-53

Ranch 71 -  a small 2 bedroom house on 5 acres is fun.  I love these little houses.  Just outside Narrowsburg. $399k.

https://www.thecatskillfarms.com/homes/ranch-71

‍Ranch 72 is one of large Ranches, and this one is on 22 rugged acres.  The house is going to have killer views.  This is North Branch/Fremont of SuCo, just north of Callicoon. $899k.

https://www.thecatskillfarms.com/homes/ranch-72

That’s what we got for sale. Prices subject to change. We have 3 ‘our homes your land’ projects coming up, or partially started.  Should be a good predictable year.

I've been reflecting- at first glance there seems to be 4 distinct phases of life- 1, growing up, 2, discovery (20-30), 3, In it (kids families careers), 4, reflection. Amazed at how that season of hustle and bustle passes and the next generation enters the mix of it. When I think I've got a good 25 years left, and then look back at what I was doing at 29, I gotta say I'm looking forward to knowable stretch in front of me.

I asked the question to myself after taking most of the month of December 'off' - monitoring for my needed daily intervention, pushing things ahead, but definitely off for a lot of the month - so the question was, will I be able to kickstart those rocket engines to kick it back into gear and breathe the fire necessary to keep this show running - well, the answer was not long in coming, the first hint of the answer was the 4:30am text to some subcontractors, and a 14 hr workday on January 2nd. So it's nice to have that important question answered.

But seriously, there were problems to solve everywhere, mostly weather related as the temps rose to 50 degrees and dropped to -5. I think I talked about this last post, but then it happened, and the 50 degree day I thought would be perfect to get a foundation poured turned out to be a total new year shit show of stuck cement trucks and inaccessible sites, since the warm weather and rain pulled the frost out of the ground and made for impassable soggy mess of driveways. So this foundation in Parksville I've be wrestling with will now have to wait another few weeks for a break in the weather since it appears to be cold the next few weeks.

I guess in some ways that's why it's important to go with a stable professional company that wasn't rushing things just for cash flow reasons and pouring the concrete in suspect temps. My eyes are on the ball, always. And as Dave Ramsey says, it's the not being invited over for Thanksgiving Dinner that's the test of a successful business, it's are you earning their hard-earned dollar? That's the test, the only test, and that test we have passed for 24 years.

Well, I wasn’t the only one contemplating the horror of speaker phone use.  The day I wrote my piece in this blog, the WSJ covers the same topic, in much the same way. I mean, the issue is a bit complicated since some times people are sharing a video and watching together, but in the end, listening without headphones should not be normalized, and should be no better than belching or farting in public. Parents take note.

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I’m down here in Florida, and it’s just busier, so maybe that’s why it stood out to me, but what is true is that is a lot of older people are working in Walmart, Lowes, Home Depots, etc…    And they are working nights, holidays.  Not that these aren’t good jobs that actually pay decent, but to see people 75+ manning the registers, stocking shelves, roaming the sales floor - that’s one bad event to homelessness or something else nasty.  We don’t have homeless in NE PA where I live, so it’s always shocking to see the extent of it in the USA, especially in some of the temperate climates like St Petes.  I remember a few years ago it’s the only thing I could talk about after visiting San Diego and Venice in CA.

I went down the 22nd and flew Lucas and 2 friends down on the 27th till New Years. They made the most of it, with a lot of late night roof top jacuzzi, swims, and workouts. (maybe I've written this)

The top floor Unit turned out great, but like I've said before, the process I'm experiencing makes it clear how good and attentive we are at we do at Catskill Farms, which only happens with the interest, attention and action of the Owner.

Note the pretty good bed making of the boys - I was pretty strict about keeping the place clean, and not stinky, sweaty and sticky.

We watched the Penn State - Boise game NYE at a restaurant/bar, got there before it was too crowded but as the night ticked on it started filling up with young revelers and I think that was eye-opening for the young pups as the sprightly young women in their New Year's get-ups started rubbing up close. I was tempted to ask a few of them to come over and flirt just to see the shock of the kids, but didn't get the chance. I did do a jello shot, which was good.

It’s always been clear that the insurance policy and rates and coverage would be the first shoe to drop to actually take seriously the changing planet’s weather, since they are about numbers - actuaries - not politics, and the numbers just weren’t going to work at some point with the increased frequency of disaster, and now on top of that, just how gosh dang expensive everything is to rebuild and replace.  I feel I delved into this a few weeks back, but it’s happening all over - insurance coverage is getting stingy, and lots of policies in lots of places just aren’t getting renewed, making the job of insurance broker unenviable and you constantly are breaking the bad news to people who really didn’t want to be focusing in on their insurances to begin with.

The Credit Score is so stupid.  And I wrote that before I just read an article about it today - I don't know why I'm so timely with my thoughts!! Seriously, what good is a metric that doesn’t include your income?  Or your cash in bank?  Or your net worth?  Just some silly debt analysis of how much you could borrow on your credit sources already secured vs how much you actually have borrowed.  I know loan underwriting then looks at this with income, etc…, but on it’s own, the score itself, has little relationship to ability to pay.  I mean, I’m pretty sure my 795 is a whole lot better than a lot of 795s, but why I’m not 850 I have no idea.  I mean, few have used credit as aggressive as I have over a long period of time, and few have the steller of literally never being late , and few have the income or accrued assets, but I’m pretty sure my 795 is right up there with people with mortgages, kids in college, credit card debt and living almost paycheck to paycheck (even among high earners.).  Not the same boat t’all. The article I read today was one man's attempt to get an 850 score, a perfect score and in order to do it he jiggered around with a bunch of non-important items like percent of credit used vs available (1.5% was his answer), when you pay the bill every month (he found the 15th), etc... and eventually, as an engineer, he played around with enough to inch it up. But the point is, it wasn't about his credit-worthiness at all.

My to do list next week -

1. Get my last Barn house listed next week with a real estate company.
2. Lower my price on mid-sized barn in Olivebridge
3. List my mini-ranch on the MLS.
4. Get the wall coverings up on a CR 24, a new Ranch with killer views.
5. Finish up a build contract for Large Barn in North Branch
6. Finish up a build contract for Ranch in New Paltz
7. Payroll
8. Hire a book-keeper for the office.
9. And a bunch of nickel and dime issues and projects that add up once all counted.

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Pretty action-packed month of Leisure in December, starting with a late Thanksgiving, then Costa Rica, some parties in between, and now St Pete's with some boys/men. Need to convert those profits to tax deductible events or forever lost into the coffers of USA so they can bomb children and extinguish whole societies.

The garage conversion to rec and entertainment space triumphed by hosting my annual Christmas dinner, a high class event, catered and designed and planned to great detail. it's a moveable feast with some mainstay guests and some rotation based on schedules and availability and who's in and out of my life. We moved on from a local caterer who got a little worse each year to the opposite end of the service spectrum and it was a lot of fun, with good energy from guests and caterers. Catering a small sit down dinner party is a finely tuned event - since they are cooking in a foreign kitchen, tight on space, navigating guests, little to no practice in the space, etc... so the necessary choreography is impromptu instead of rehearsed.

I've cut down on the drinking to nearly zero since the late spring of 2023 which meant that, counterintuitively, my liquor cabinet has grown, not shrank, since people bring me nice booze whenever I have a party. So this year, we were able to use up some of the nice bourbons and ryes from last years party. I also packed a suitcase and checked it in when I went to St Pete's which I hardly ever do, so I was able to throw a few bottles in there for a mini-bar down here. That created problems cause once you throw 6 bottles of glass and booze into a suitcase, now you have a suitcase weight issue, and then you go around trying to find the luggage weighing gadget you got from tiktok a few years and can't find it (even though you just saw it the other day when you didn't need it). The food was just crazy good. You know you are dealing with professionals when the vegan dishes are as tasty and the dairy and meat ones.

Since I only had one large round ice cube mold that made 6 at a time, I spent the previous few days, in 3 hour intervals (that's how long it took to make a batch), making large round ice cubes for the drinks. I enjoy a good bar set up.

Interestingly, as a professional and well-oiled project manager, I had to identify and jump in and help the caterer with a bit of his planning, and without it, I'm pretty sure we would have had some problems. Just checking to make sure the grill actually worked and was clean, cleaning out the fridge, ordering all the plates, silverware, etc... Left him in his lane that he knew best - which seemed to be cooking and executing. I spent the whole day at home just to help them trouble-shoot.

The 22 x 22 garage space that is now converted into living space is just about perfect for all the activities unfolding within its walls thus far. Couple of Lucas parties (Halloween and Homecoming), this party, lots of sleep overs, etc.. Wouldn't want it any smaller and don't need it any bigger.

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If you are counting, that's 20 people sitting comfortably in the space.

The room's evolution, in pics -

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I also had a work party at my favorite Mexican restaurant in Wurtsboro, and they went all out with the decorations. Funny how business slows down and I change the cast of characters in the office, we've lost some of that emotional mojo that ran high in the company and used to pack a party like this. Times are changing.

Back home, temps are all over place, hitting -7 last week and now 50 this week. Those types of swings are a pain in the ass from a construction management vantage - easier to have steady temps one way or another. Freeze and thaw is difficult as it heralds in mud and unpredictable access.

It took a village to get ready for the party, and brought the construction team down to help clean up and hang lights, which is asking for them to go far and over the call of duty in terms of light hanging - but it actually went pretty well and the house looked great. I ringed the house with led lights that can stay up and can also do all sorts of tricks in terms of lighting so investing in the time to hang those should pay off over a bunch of holidays and parties in general. The colors change, tempo, cross fade, etc...

Down here in St Petes. the survival kit includes the below. That should get us through the end of the year. I haven't seen much of the 3 teens - they are out exploring the beaches, the malls, the streets, the roof top pool, gyms, and jacuzzis. They seem to have a routine of workout, spa, and pool at 10pm and later.

I'm fighting dual urges - 1, to get back to work, 2, to never work or tell someone what to do again. Lulu seems to have it figured out.

2025 will be interesting, since I'll be attempting to see if I can create a steady and stable business without knocking it out of the park like we been doing for the last 25 years. Figure out the expenses (budgeting - harder then it seems), pay attention to income and various streams of income, and see if a happy spot can't be found for a reasonable work life balance both in action and mind-set. Hanging down here in the foreign land of Florida, definitely gives the me the urge to figure it out.

Pretty fast party guests - in no particular order of importance, we had writers, playwrights, artists, bankers, animal sanctuary people, entrepreneurs, photographers, moms, dads, media executives, retirees, nonagenarians, and others. Don't know why we are now bold, and don't care enough to figure it out.

That big hunky guy in the back is Eric, he owns G5 Insurance, if you need a 2nd opinion about your coverages in this tough insurance marketplace.

In St Pete’s for the holiday, with my son and 2 fellow gangbangers from his HS coming down on the 28th.  Only problem is the top floor corner unit is really nice and we are outfitting it with fancy furniture so the idea of 3 sticky, stinky, sweaty and smelly teens touching and sitting and laying on everything is not really something I’m eager to experience.  There are going to be some rules around here!!

It’s funny to experience the resurfacing after 24 years of being submerged in business building, business sustainment, business rescuing, and business pivoting.  It’s strange to think there is another side of life than that day in and day out stress, rush, productivity, uncertainty go go. I don’t even know what that would look like.  It would look like an instagram post.

Funny too without even trying I took most of the month December off.  That’s a lot of time.  It wasn’t really ‘off’ off, but the end of the year just coincided with the completion of a lot of projects, the beginning of the pre-construction on a few, but pretty modest in the actual boots on the ground construction. That translates into a lot of different workload reductions - book-keeping, check writing, inspections, quality control inspections, communications, corralling and managing the subs and employees.

It also translates into a lot of small businesses that I’ve solely supported for years if not decades are seeing a real need to pivot in their business strategic outlook, and I can’t say it’s going to be easy for a lot of them.  We provided a safe, profitable home for a lot of them, looked after them, cared about their success, mentored them, assisted them above and beyond the call of duty.  Being out there on their own - marketing, chasing work, chasing payments, having the risk in each deal - that’s new, that’s hard, but the writing has been on the wall for a while.  I’m slowing down in business, and I can’t be everyone’s daddy forever.

My guess is we will go from $13m to $8m this year, and at least 3.5 of that 8 is stuff I’ve already built and just waiting on the election dust to settle and the new year to begin - a natural reset for people and also bonus time - to begin marketing my 4 mostly completed homes in 2 counties.

As I’m selling off some of my lightly used assets, I get to make a decision down here in St Pete’s for the car I’ll tool around in - the parking garage at the Unit is filled with nice rides, so do I flex and feel good about it or do I go modest hybrid and feel just as good about it? I really like my Son’s new 2021 Hyundai Kona, but I really like my 2018 Mercedes 400.  With the sale of my 1972 Malibu, and that sweet sorry that accompanied it, I think I could part with the Benz as well with only cursory pain.  It’s sort of like the ‘cutting’ troubled teenage girls do - anything to feel something!  Just kidding, that should have been saved for the $500 an hour NYC shrink (actually $550 but who’s counting).

Turns out the battle has been lost - like Pickett’s charge at Gettysburg, Germany’s foray into Russia, Napoleon's defeat wherever he was defeated (my history is a little light there)- it’s clear the battle for people of all ages NOT to have their phones on speaker for all things phone related is lost.  People of all ages aren’t even thinking about it anymore- You Tube, Tik Tok, - you name it, it’s now on speaker without a second thought.  At first, you knew you were being rude and did it as a way to act out.  Now, be it an airport, a restaurant, a bus, a pool - there’s a phone somewhere blasting someone’s topic of choice.  I’m a little noise sensitive, and this is worst case scenario for me, but one of my strong traits - learned after one too many quixotic lost cause anti-hero losses - is knowing when to give up, and it turns out now if I want to avoid the random cross noise of competing phones I’ll need to be the one with headphones on - defensive headphone use - seems unfair, and I actually can’t think of another cultural rotation that was so patently inward looking.  Among the first worlds, I wonder if it’s just America, or if it’s everywhere.  I bet it’s not in Japan.

My son is attending a bunch of QB camps in Lancaster PA run by my HS football coach. Comes full circle.

Speaking of my strengths, my son - who seems to be watching me very closely as of late, and then rapping on all the things I’m doing right and wrong with great wit and thoroughness, a ready roast for any mis-step - says I’m one of those guys that has real strengths and real weaknesses.  Really smart and really dumb at the same - he’s not wrong.  But, then he ended it with  he thinks my smart moves outpace my dumb ones.  He says it’s close, but ….  That’s a real win for me.

He’s not wrong.  My ex used to just look at me and say ‘and you run a million dollar business?”  (boy was that a long time ago, both being married and running only a million dollar business- I pocket that now).

Annual dinner party was a ton of fun.

As I watch my St Pete’s building struggle through its punchlist phase, and see what it delivered in many ways not what was promised, I see why I’ve done well.  We’ve been committed to a good process, and kept getting better, from the beginning.    I’ve literally been serious about delivering a best in class product from the very beginning and have worked for 25 years to deliver it - still falling short and still getting better.  That’s a humble mindset that is rooted in and invested in our client’s success.  And they’ve been incredibly successful.

Amazingly, I lost a book I was making good progress on.  Didn’t lose it - I know where it is - it’s in my seat pocket in the United airplane from Newark to Tampa.  I wasn’t even supposed to be reading it  - I thought I was starting the Confederacy of Dunces, but instead picked up Confederates in the Attic and it took me 30 pages to figure out why the book was so different than what I thought it was going be (see above paragraph about my strengths and weaknesses - really good example). One is fiction, the other non-fiction, but in the end the mid-90’s study of America was truly pertinent and reflective of current politics - just at the beginning of this trend that led us here - I was digging the study by a good journalist into the enduring impact of the Civil War in the South’s psyche and self-perception - and now I’m going to have to go buy the book in order to finish it, since I intend to finish it.

Queen Diva Lulu.

Merry Christmas from me to you.  I can picture all the families in our homes: safe, happy, inspired and living life.